Google gets real time tweets

For the first time (and after much speculation) Google is finally publishing real-time tweets.
That means any searches now contain the most recent Twitter responses.

For example: A search on 'Cheryl Cole' brings up this little scroller menu. If you hold tight for a few seconds, you will note it changes. Impressive!

 So what does this mean for marketers? If you tweet the latest topics, you get published for a few seconds ??

Google has also included search filters to allow you to limit results to those within the last hour, day or week. Filters can also display just video content, news, blogs, updates and much more.
My recommendation - make the most of multi-media and publish as much as you can online.