Expand your search horizons

Just when you think you have everything in place and in such a way that every possible

search engine has you indexed and ranked - you realise your search horizon is a lot broader

than you first thought.
- Allow me to expand.

The search engines have a knack for chameleon behaviour, which, whilst annoying, can be the

key to achieving online leverage.
We're aware of title tags, meta information, robots text and xml sitemaps, but what about the

power of the online social army?

- Videos

With Youtube being 'search engine' no.2, it's a valuable source of traffic.
Integrate videos into your website - the more personalised the better!
Upload to Youtube (remember your tags!) and allow your audience to share.

- Maps

Surprising enough, maps appear more often at the TOP of the page for relevant searches.
They're easy to set up, visual on the page and in the right place. Top marks!

- Online PR and BLOGS

The nitty-gritty of online marketing these days revolves around social chatter.
Nice changeable content, targeted copy and an informal approach.
Don't forget to link back to your own site to improve your page rank score.


- Twitter, LinkedIn, Facebook

Google and Bing are now including real-time tweets within their search results.
Thats right - REAL-TIME. Now obviously this calls for savvy strategy and a great deal of thought. Only the hot topics are seen.

Need advice? Contact CG online marketing today!

Google pulling out of China?

Its on the cards for Google to pull out of China, after govenment hackers were discovered. The dispute carries on, but Google remains confident that a negociation can be made to keep the search engine functioning.

If, however, an agreement isn't reached - how will this affect SEO for Asia-pacific websites? In the only way it can ...

Google's lost share will pave the way for other search engines to overtake in, what is undoubtably, the worlds fastest growing economy. This means that online marketers will need to make sure all algorithms are supported and step up campaigns on alternative search engines.