Green marketing and social media Blogs

Two new blog posts at Bloggertone

Green is the new black

Who's scared of the big bad social media

Enjoy!

Will the internet kill the newspaper?

According to a number of news sources from the onset of the year, online marketing and advertising is on the up! Outsell publishing research say that online spending is set to rise to almost 10%. World Wide Worx tells us that the growth of users in South Africa is 5m. Over 50% from Belgium have an internet presence, which although low for the population, demographics show that Belgium is a wealth, educated audience.

What's the reason? Companies are now seeing the value of online advertising

Internet availability, or lack of it, has been a thorn in the side of online marketers for a long time. Less surfers = less traffic = less busines online. Its a simple calculation.
But as the internet age matures, the new formula is:
Rising no. surfers + availability of internet + online options = more traffic + more interest + more spending online.

Its a win-win situation for businesses. The cost of maintaining a website and online marketing is low compared to traditional marketing methods. But the factor which rates the highest is measurement.

All website traffic and online campaigns can be tracked effectivity.
Customer interaction - check!
Customer trending - check!
Customer purchases - check!

See my write up on Google Analytics for more on tracking.
 
Video killed the radio, but will the internet kill the newspaper?

Which social player are you?

The social web is an intricate weave of strategy, gameplans, networking and just plain socialising.
Just for fun, here's the social lineup of the main players, but which one are you?



Meet the social players

The strategy kings
Calculated to the nth degree.
Target driven and particular.
Only accepts friend requests from like-minded individuals and those with 1000,000 friends (See Obsessives)

The 'lump it all up there' s
Get the job done approach
No'one will read it anyway
No time to interact (busy posting)

The Obsessives
1000,000 friends and followers (and counting!)
Tweets in the bath
Logs on whilst on holiday and at the pub to message from phone

The new social businessman/woman
Activily searches for well known brands (potential business)
Activily searches for past bosses (look at me now- I'm 'friends' with Dell, Apple and Cisco)
Sets up accounts for Mam, Dad, Uncle John, Cousin Karen and Midas, the ginger tomcat (And, you got it - links to them all!)

The Cyber-techno whizz
All social sites are linked to one source that automatically feed to the website
Widgets galore including a microphone hook-up (why type, when you can talk)
Laughs at all the new social businessman/women

Post your closest match either here or on Facebook - don't be shy now!

I'm a blend of Strategy king and Cyber-techno whizz