Advanced Google Analytics - what you should be doing

Advanced Analtics - What you should be doing

You've got a website - thats great!
You're tracking it using Google Analytics - even better!!

But are you using all the features in a way that makes the most of having it in the first place?

If so, you will be familiar with the following:

Filters - Permanently filters traffic into smaller, targeted segments for  - Easier analysis.

Advanced segments - Within reports to internally filter and compare metrics over a set period of time - One metric against another ie direct Vs refferal, organic V's PPC, Unique V's returning.

Campaign variables - Use to track emails, banners etc -  Measure individual conversions and compare performace.

SEO - Combine keywords of the company name with direct search traffic as these falsify data - Definition of true referral keyterms.

Goals - Especially useful for booking steps - enter all funnel steps to monitor abandonment rate - Builds a picture of what customers are doing along the booking path/lead up to a goal.

E-commerce - Track sales, cost data and purchase patterns - Compare product performance and conversion rate.

Site search - Insights into internal search terms - What do your visitors want and do you have it? Do keyterms searched match the ones defined?


Google Analytics

Google Analytics is a web-based statistical reporting solution which tracks activity on your website/s. By monitoring your traffic, you can gain insights and marketing trends which determine how well your website and associated digital marketing is working for you.

Google Analytics can be used for the purpose of tracking:

General traffic statistics
Goals and conversions
Referral, direct and search engine traffic
Marketing campaign effectiveness
Geo-graphical locations
Website segments
Adwords campaigns
E-commerce metrics

If you would like to take your results to the next level, get in touch.
Monthly reports which contain valuable and in-depth marketing insights, thus allowing for periodic adjustments to your website and marketing campaigns are available from €150 per month. Training available on-site.

Carlton hotel expansion

Carlton hotels Ireland has now taken over Fels Point Hotel in Tralee, Kerry.
For months now, Fels Point's future has hung in the balance after difficulties with the Zoe Group (former owners). Now all staff are breathing easy again and seem quite happy to be part of the established Carlton Hotel Group.

Carlton Hotels owns a further nine properties across Ireland; Dublin Airport, Galway, Kinsale, Limerick, Wexford, Westport, Donegal, Ballinasloe and Kildare. Each, a four star, and boasting conference facilities, leisure Clubs and elegant surroundings.

Google gets real time tweets

For the first time (and after much speculation) Google is finally publishing real-time tweets.
That means any searches now contain the most recent Twitter responses.

For example: A search on 'Cheryl Cole' brings up this little scroller menu. If you hold tight for a few seconds, you will note it changes. Impressive!

 So what does this mean for marketers? If you tweet the latest topics, you get published for a few seconds ??

Google has also included search filters to allow you to limit results to those within the last hour, day or week. Filters can also display just video content, news, blogs, updates and much more.
My recommendation - make the most of multi-media and publish as much as you can online.

Google Analytics (IQ)

GOOD NEWS
Just passed my Google Analytics Individual Qualification (IQ) today.
For companies looking to determine website trends, monitor traffic and setup analytics - contact me for information.


GOOGLE ANALYTICS
Google Analytics is a web-based website statistical tracking system (thats a mouthful!).
It's avaluable free of charge and only requires a snippet of code on each each to start.
Google Analytics can be used at many levels from basic to advanced
Use to view ecommerce conversions, adwords cost data, visits, referrers, geo-graphical monitoring, visitor interaction and plenty more.

After initial setup - monthly or quarterly reports + insights + recommendations will give you access to visitor insights and how your online marketing affects your business objectives.
For information on how Google Analytics can feature in your marketing, contact me

GOOGLE ANALYTICS EXAM
The Google Analytics exam is a 70 question, 90 minute web-based exam.
Google's exam now has a minimum pass rate of 80%, so for those looking to take it - be prepared.
There's a ton of RegEx, Filter, Adwords related, cookies and E-commerce code questions.
I recommend taking plenty of notes and using the conversion university videos lessons.

Christina @ www.cgonlinemarketing.com

Expand your search horizons

Just when you think you have everything in place and in such a way that every possible

search engine has you indexed and ranked - you realise your search horizon is a lot broader

than you first thought.
- Allow me to expand.

The search engines have a knack for chameleon behaviour, which, whilst annoying, can be the

key to achieving online leverage.
We're aware of title tags, meta information, robots text and xml sitemaps, but what about the

power of the online social army?

- Videos

With Youtube being 'search engine' no.2, it's a valuable source of traffic.
Integrate videos into your website - the more personalised the better!
Upload to Youtube (remember your tags!) and allow your audience to share.

- Maps

Surprising enough, maps appear more often at the TOP of the page for relevant searches.
They're easy to set up, visual on the page and in the right place. Top marks!

- Online PR and BLOGS

The nitty-gritty of online marketing these days revolves around social chatter.
Nice changeable content, targeted copy and an informal approach.
Don't forget to link back to your own site to improve your page rank score.


- Twitter, LinkedIn, Facebook

Google and Bing are now including real-time tweets within their search results.
Thats right - REAL-TIME. Now obviously this calls for savvy strategy and a great deal of thought. Only the hot topics are seen.

Need advice? Contact CG online marketing today!

Support Haiti

Support the Haiti disaster today by making a donation === >
THANKS

CGonlinemarketing - new site!

I've finally dotted the i's and crossed the t's on the new website, which is now live for all to see - www.cgonlinemarketing.com.

You'll notice a FREE website audit is offered with no obligation to accept a service.
Audits will provide insights for companies unsure of which site changes would improve their internet presence.

Any feedback on the site is most welcome!