Build a relationship online

Most would agree that Ireland is a friendly nation, a social-happy country, which makes hospitality such a naturally compelling business here. This social happy vibe however is most apparent on a one-to-one basis, ie when the guest has arrived. But what about before they arrive, when they are making a booking, researching or chatting online? How can hoteliers or businesses in general for that matter, make that all important fist 'digital' step?
Those in the 'know' know that social media, blogs and customer reviews are qualitative social sources that build virtual relationships. The question is - are hotels using them?

After a recent training session with a popular hotel in Kerry, it came to light that whilst these mediums have been heard of, there isn't the staff time, confidence or opportunity to make social marketing a part of their strategy. To make things worse, traditional-minded owners are wary of venturing into newer technologies and channels and find the whole concept quite daunting.

I urge all hotels and businesses to give these mediums a go. It's free, fun and could be a valuable profit source.
Take 10 minutes out of every day to type a note or link to a promotion on your website.....who knows, you might become addicted!

Popular social media and review sites
Twitter.com
LinkedIn.com
Facebook.com
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